Brief
It's all too much:
Hundreds of TV channels, too many Facebook 'friends', thousands of apps,
search engines that can give 534,119 answers to a question in 0.29sec... aagh! Life is too
complicated. Invent a concept (a product, a social movement, etc.) that sells/campaigns for
simplicity -for example, a restaurant that only offers one meal option per day based on the best
local market produce that morning, or a mobile that just phones people! Then, name it, brand it
and communicate
BeSpoked
Aim: to simplify shopping for willy bearing folk and the like.
My idea was to create a device
which provides a service that aims to simplify clothes shopping for the male population.
These devices would be held within selected retail stores such as Cult, Topman and Republic.
After recording their own t-shirt size, waist size and leg length, the device would enable
the customer to view how items of clothing would look on a person of their shape and size.
If the customer is happy with an item of clothing, they can proceed
to the payment process.
The device would provide a built-in chip and pin payment system
for purchases, then items would be collected from a Bespoke kiosk.
